Turkey's personal beauty consultancy
- Istanbul
- HQ
- 2026
- Founded
- 170
- Assessments
- 478
- Facial landmarks
Decades of research show that better-looking people receive numerous financial, social and institutional benefits. At MORFOSAI we believe everyone deserves the opportunity to look their best.
The issue is that almost everyone else in beauty benefits financially from you doing more. Skincare brands earn when you buy more, clinics earn when you get more procedures, and influencers earn when you click their links.
MORFOSAI's service is personalised beauty advice. We don't earn referral fees, sell procedures or benefit financially in any way from recommending more changes. We're the only business model in beauty that can say 'no change needed' and still get paid the same.
Our methods for effective beauty advice come from the facial aesthetics literature, our library of 400+ evidence-based beautification methods and our 478-point facial mapping technology. We understand that beauty is subjective and varies by culture — but it is also statistically patterned, which makes responsible, effective, bespoke guidance possible.
- We want you to look like the best-looking version of you.
- Our only incentive is to provide the best advice we can.
- We don't believe there is one single beauty standard.
- We're determined to prioritise accuracy and efficacy.
Your analysis draws on these disciplines
The knowledge of the fields shaping modern aesthetics, in one report.
Plastic & Reconstructive Surgery
Facial proportion, projection and structural-balance criteria.
Dermatology
Skin texture, pigmentation, pores and ageing markers.
Orthodontics & Maxillofacial
Smile, tooth alignment, jaw relationships and profile angles.
Facial Anthropometry
Population norms and demographic comparison.
Perception Psychology
First impressions, attractiveness and trust research.
Computer Vision
478-point facial mapping and measurement consistency.