Insights
Evidence-based guides on facial aesthetics.
6 min read
Facial Symmetry: An Evidence-Based Guide
Symmetry correlates with attractiveness — but nobody is perfectly symmetrical. Learn what's normal and what can be improved.
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5 min read
Facial Averageness: Why 'Average' Faces Are Attractive
Averageness is how close your features sit to the population mean — and one of the strongest predictors of attractiveness.
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4 min read
Why You Look Different in the Mirror, in Photos and to Other People
Mirror reversal, lens focal length and the mere-exposure effect: the science behind three different versions of you.
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